FRIDAY

SOCK CO.

REBRANDING

A theoretical rebranding of Friday Sock Company which challenged Alexi Gaulin (http://alexigaulin.ca/) and I to find brand gaps in the customer journey of the business. Alexi and I created a logo to better represent the brand in a fun and clear way with lots of personality. We then created mockups of what the new branding would look like in multiple applications. The website was another digital touchpoint we decided to recreate with a brighter, more inviting "vibe".

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