BRANDING & LABEL
I was asked to create a font in Fontstruct of my own design. I chose to create a font that was based off of a story including a tipsy couple on a Mexican resort with a fun and nighttime feel. I then applied my font to a mockup of a canned margarita called Me Gusta, or "I like" in spanish with an authentic yet North Americanized brand-feel. Creating a variety of flavours, I invented fun names: Captain Cactus (classic margarita mix), Lazy Lizard (mango margarita mix), and Drunk Donkey (berry margarita mix).