BRANDING & WEB DESIGN
Scott Cormack is a Canadian freelance photographer who explores wildlife, landscape, and underwater photography around the world. After chatting about the best tactics to display his unique imagery, we landed on an essential theme. We agreed that the site must not only have an image focussed design, but even further created a highly immersive experience. Scrolling through the many categories of content (somewhat odd creatures) had to feel like a fun and interactive discovery for his viewers.
We created a travelog to invite people to see Scott's travels in a more raw and personal format. A final step was curating his Instagram and bridging it to his site where visitors could keep up with the photographer's adventures.